“I immediately revisited the neighbouring business, took a closer look and saw the word ‘VitrineMedia’ on their screens’ frames. Next I called the cheap imitation crowd and told them to remove their fakes – and then contacted VitrineMedia’s Victorian State Manager, Mark Carrick.”

“We know our VitrineMedia screens are attracting more potential buyers and sellers, we understand they are increasing our exposure not only during the day but after hours, we appreciate they are helping to create brand awareness and recognise their power in building our long-term brand reputation.”

“The allure was unmistakeable and we could see that the clean and uncluttered property cards came to life during the day and doubly so at night. We also instantly appreciated that the bright illumination and brilliant colours would not only lure passers-by to the windows but hold their gaze for a considerable amount of time.”

“We’ve been complimented many times on our new ‘computer screens’ and their sharp, crisp and rich high resolution graphics only for those doing the congratulating to be gobsmacked when we peel back the screen cover to reveal a static print thought which a dazzling LED light passes,” Ben enthuses.

“What we’ve done, in partnership with VitrineMedia, is show that Ray White Parramatta has a home in the city and a powerful presence. The screens, with their bright white light and minimalistic and sleek design, help to drive home the message that we are where we wish to be – out in front, visible and vibrant.

“But more than merely being a superior product, the VitrineMedia backlit LED solution comes with a team of professional, accommodating and forthcoming people, happy to share their creative ideas and layouts to give us the best possible appeal and visibility.”

The reaction from the public has been unreservedly positive, with many sharing how much they love the lighting particularly in the early morning and late afternoon. There has also been a dramatic increase in people approaching the windows and stopping to view the listings on display.

“I did some research online before contacting VitrineMedia’s Queensland Sales Manager, Enrico Barone, who provided additional information on the luminosity of the screens, their energy efficiency and the string of outstanding guarantees – like 80,000 hours on the LED panels – the company provides.

“I was so taken by the modern and slim design of the screens and their attention-grabbing ability that I decided to remove all three LCDs and replace them with 10 A3 and 10 A4 screens, which now adorn four windows as opposed to the single window that housed the trio of LCD monitors.”

It’s not often that you celebrate having to clean your shopfront window each morning to remove the mish-mash of smudgy fingerprints that popped up overnight but for ZINC Noosa Real Estate’s Colette Motts, it’s a joyous moment as it’s affirmation that the company’s VitrineMedia backlit LED screens keep showcasing the business long after the doors have been pulled shut for the day.