Barry Plant Real Estate

LOCATION
Australia
PRODUCT
VM TWO
VitrineMedia adds ‘smart and modern’ look to Barry Plant Real Estate premises
““So when we had feedback from our customers a few years back that they preferred to view a static, brochure-like display in our windows rather than the scrolling videos of a TV loop, we started to look into ways of meeting their needs – and that’s when we discovered the VitrineMedia Backlit LED window displays.””
“We know there are cheaper options out there, just as there are cheap suits, but we also know that the VitrineMedia displays are of the highest quality. They look great, the clarity is far superior, they make our properties stand out around the clock – and they’re particularly impressive at night – and they offer exceptional functionality and flexibility.”
“The VitrineMedia product and team are now an integral part of our service offering that aims to ensure that customers enjoy a hassle-free experience while getting the optimal result.”
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Suits and display screens may, at first glance, seem a rather incongruous, perhaps even eclectic mishmash – but when you’re Barry Plant Real Estate, it makes perfect, harmonious sense. Just ask Mark Lynch, the partner with business development responsibilities at the highly respected real estate group – it has been voted Australia’s top performer in both sales and property management in recent years – that has some 84 offices across metropolitan and regional Victoria and recently moved into the South Australian market with its first branch in the Adelaide suburb of Norwood. “Our success is based on delivering the very best in customer service and always being on the lookout for new products and services that will further enhance that special experience ” said Mark. “So when we had feedback from our customers a few years back that they preferred to view a static, brochure-like display in our windows rather than the scrolling videos of a TV loop, we started to look into ways of meeting their needs – and that’s when we discovered the VitrineMedia Backlit LED window displays.” So where does the suit’s reference come in, then? Well, as Mark puts it, if you wish to stand out as a business person and portray a professional personal brand, a good starting point is to invest in a quality, tailored suit that fits like a glove, looks great on you, presents you as smart and modern and ensures that you appeal to and resonate with the modern consumer. “That’s essentially why we decided on the VitrineMedia product and recommend it as the display of choice for all our offices when they undergo upgrades or renovations – or, indeed, when new branches open,” continued Mark. “We know there are cheaper options out there, just as there are cheap suits, but we also know that the VitrineMedia displays are of the highest quality. They look great, the clarity is far superior, they make our properties stand out around the clock – and they’re particularly impressive t night – and they offer exceptional functionality and flexibility.
“But perhaps best of all, they’re backed by excellent pre- and after-sales service and support from the VitrineMedia Australia team, who are readily available via the phone, email, Facebook and in person. “They have always come to the party and gone out of their way to meet our needs, in an accommodating, friendly and professional manner.”
As would be expected across a group of some 85 outlets, each Barry Plant
principal is encouraged to customise the look and feel of their premises to best
suit the market they’re in. And while VitrineMedia responds to the brief given by each location, it also offers design and layout suggestions, along with recommendations on the display sizes – from large format A0 through to A4 – to best attract people’s eyes to the real
estate agent’s windows. Barry Plant Real Estate has already installed 818 VitrineMedia screens at 25 branches. “The VitrineMedia product and team are now an integral part of our service offering that aims to ensure that customers enjoy a hassle-free experience while
getting the optimal result,” added Mark. “We look forward to working with them well into the future as we refurbish existing stores, open new branches and present Barry Plant Real Estate in the best possible light.” If you’d like to learn how VitrineMedia’s backlit LED window display solutions for point of sale visual display areas can help to present your products and services in the most favourable and appealing manner, enhance customer relations and
increase profitability, please contact Mike Toweel at VitrineMedia on 0404 922 699.