KEVIN ANNETTS

LOCATION
Australia
PRODUCT
VM TWO
VitrineMedia helps Kevin Annetts see the light and enjoy the spoils
“We recently recorded our personal best month and I put a lot of it down to the VitrineMedia installation,” Kevin Annetts.
“And since our investment in the VitrineMedia product, we’ve had a steady stream of people coming into the office to tell us that they love our window display, it’s what sold them on us in the first place and it’s why they’d like us to market their properties”
Kevin Annetts vitrinemedia window displays
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Kevin Annetts readily admits he’s not the easiest guy to get across the line in negotiations – and that, he’s quick and happy to concede, speaks volumes for both the VitrineMedia LED Backlit Window system he purchased back in 2015 and the company’s Queensland State Sales Manager Enrico Barone.
He’s also happy to acknowledge that it’s perhaps the best decision he has made in almost 40 successful years in real estate, calling the new display in the windows at Kevin Annetts Property on the Sunshine Coast “the best in town” and crediting it as a major factor in a growing number of vendors deciding to list with the company.
“We recently recorded our personal best month and I put a lot of it down to the VitrineMedia installation,” Kevin said.
“Our market up here is increasingly competitive and demands that the successful players have everything of the best – the best people, the best database, the best computer systems and the best marketing tools.
“And since our investment in the VitrineMedia product, we’ve had a steady stream of people coming into the office to tell us that they love our window display, it’s what sold them on us in the first place and it’s why they’d like us to market their properties.”
He recalls how, having started in real estate in 1979 and spent much of his time in partnership roles with the local Ray White franchises, he took the bold step to go it alone some 36 years later.
He’d purchased an existing real estate business – tired card displays included – renamed and rebranded it and was just starting out under the Kevin Annetts Property banner when Enrico Barone arrived unannounced and politely told him his windows reflected a bygone era and were in need of a serious facelift.
“While I admired his honesty, I was a bit taken aback and defended myself by telling him I knew as much as I’d just purchased the business from an agent who didn’t have much vision – and even less capital to invest in upgrades,” he continued.
“I told him, too, that I’d heard of VitrineMedia and actually seen the product in two agencies in the neighbourhood, but an upgrade from the window cards right now was out of my league.
“To his credit – and to my benefit – Enrico proved to be as persistent as he was polite and took me through a presentation. Undeterred by failing to get even a nibble, he went away and a week or so later, returned with a couple of very keen prices and a selection of artist impressions of what the premises could look like.”
They were fantastic and hinted at an immediate and dramatic transformation of his double-sided corner office alongside the popular Mantra Mooloolaba Beach Hotel. This time, Kevin did nibble, but the bite didn’t come until a while later and not before a little more haggling.
He was sold and has not looked back.
He’s also generous in his praise of Enrico, who he said was instrumental in the company choosing to go with large format A3 landscape displays, 20 of which fill the window fronting the hotel entrance and another 20 in the street-facing window.
“Enrico encouraged us to go big and bold and it was the right decision as the prominent A3 landscapes appeal to the vendors as they know their properties will be showcased in eye-catching A3 frames lit up 24/7 by VitrineMedia’s beautifully slim and bright light,” Kevin added.
“He’s also a gem of a man who is always true to his word, always just a phone call away and always ready to help.”