WHAT ARE THE ASSETS OF AN ILLUMINATED SHOWCASE?
More and more stores are equipping themselves with illuminated showcase windows, hence appreciating the advantages that this exceptional visual communication device has to offer. This paper will focus on their primary assets.
THE LED SHOWCASE: OUTSTANDING ATTRACTIVENESS
Statistics have reported that a LED showcase increases entries into a store from 30 to 40%. This just shows the attractiveness of displays combined with LED technology. One must not forget that the façade of a shop, or any other commercial store is most eye-catching when illuminated by a LED panel. This technology’s performance in terms of luminosity and colour attracts anyone who sees it. The vividness of the promoted images and the high number of possibilities for typographic processing only enhance the attractive mature of the illuminated showcase window.
THE AESTHETIC APPEAL OF AN ILLUMINATED SHOWCASE
Although they offer easy set-up, illuminated displays installed as part of a showcase only embellish a storefront. The aesthetic aspect is only a detail when considering the whole, but stands as a key communication feature. Illuminated windows give way to a very elegant, contemporary design with clear contours. But aesthetics does not override the conveyed message. On the contrary, the decorative increases the visibility of the posters’ semantic content.
ITS INSIGNIFICANT ENERGY CONSUMPTION
One of a salesperson’s most common worries is the need to make an illuminated showcase last as long as possible. Without duration, a display will not reach the expected results, that being to attract plenty of observers to the promoted store. LED technology helps reach this requirement of duration, for the good and simple reason that it consumes so little electricity.
ITS FLEXIBLE NATURE
Unlike the stiff aspect of certain forms of media, a LED display unit can be integrated to a flexible device. With the very same material, you can publish several successive advertisement posters. All you need do is renew the prints and adapt the frame to the promoted poster’s frame. At the end of the day, the assets of an illuminated showcase are multiple. With its outstanding features, it showcases an entire store without the need for excessive spending.