LJ HOOKER PACIFIC PINES

LOCATION
Australia
PRODUCT
VM TWO
VitrineMedia’s LED installation gives LJ Hooker Pacific Pines ‘another wholesale renovation’
“So when the VitrineMedia displays went in a couple of years back and the overwhelming response from neighbours and shoppers was “wow, you’ve done another revamp already…that’s amazing”
“As I said, the arrival of the VitrineMedia products signalled the last – but very important – piece falling into place…and it has certainly helped to attract more business from vendors and draw more potential buyers and renters to our windows and into our office.”
BEFORE
lj hooker led display real estate vitrinemedia before
AFTER
lj hooker led display real estate vitrinemedia after
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When a revamp of your shopfront windows has your neighbours and the foot traffic that nudges upwards of 20,000 people per week thinking you’ve undergone ‘another wholesale renovation’, you can be sure what’s in the window is making a favourable impression.
And that’s precisely what occurred at the LJ Hooker Real Estate branch in Pacific Pines on the Gold Coast when licensee Pascal Pierre decided to replace the premises’ old magnetic frame window displays with the new VitrineMedia LED Backlit Window Displays back in 2015.
As Pascal recalls, the company completed a comprehensive internal renovation in 2012, when the interior was gutted and new carpeting, fittings and furnishings revamped the office and gave it a chic and modern look.
“So when the VitrineMedia displays went in a couple of years back and the overwhelming response from neighbours and shoppers was “wow, you’ve done another revamp already…that’s amazing”, we knew just how impressive these new products from VitrineMedia were and how they injected that last bit of pizzazz to everything we seek to do,” Pascal said.
“We know we’re dealing with people’s most valuable asset and we know that they want to be sure of the professionalism of the organisation before appointing us to look after their sale.
“So it’s vital that everything we do, from our website to the attire of our staff and the condition of the office, conveys a clean, professional, modern and caring aura, people feel comfortable giving us their business and are confident we’ll get them the best outcome.
“As I said, the arrival of the VitrineMedia products signalled the last – but very important – piece falling into place…and it has certainly helped to attract more business from vendors and draw more potential buyers and renters to our windows and into our office.”
Pascal remembers well, too, the day he met VitrineMedia’s Queensland State Sales Manager Enrico Barone at an industry event and refers to it as “something of a red letter day as it gave me the solution I knew I wanted but wasn’t sure existed.”
“Our old magnetic frames just weren’t cutting it, with the direct sun all too frequently causing the displays to move out of alignment or even fall to the floor,” Pascal continued.
“Enrico not only introduced me to the product but went out of his way to talk me through the various options and share possible window designs, even going so far as to loan us a couple of displays so we could have a bit of a ‘try before you buy’ play with the screens.”
The installation befitting the modern, high-profile corner office of seven expansive windows sees five of the windows each carrying four A3 landscapes of properties for sale, a rentals window with eight A3 landscapes and a window with four A3 portraits – and all in an appealing and inviting fashion that’s visible day and night.
On dealing with VitrineMedia, Pascal pays the highest compliment by stating that pain is the last word he’d associated with the relationship!
“Enrico and his team were great listeners, taking on board our views and coming back with advice on how best to utilise the window space and life the shopfront from bland to brilliant.
“That was painless, as was the set-up, the installation and the ongoing customer service. And even when a display fell and broke a few months back, VitrineMedia was on site within hours of being notified, painlessly installing a replacement screen.”