MARTIN REAL ESTATE

LOCATION
Australia
PRODUCT
VM TWO
VitrineMedia lights up Martin Real Estate in Adelaide’s busy O’Connell Street
“So when the VitrineMedia stand at AREC, with its layout of backlit window LED displays, caught my eye and lured me in, I remember thinking that if it does this to me, it’s highly likely to have the same effect on customers and passers-by and increase the visitations to our window.”
“That’s how impressed I was with the colour, clarity and brilliant simplicity of VitrineMedia’s LED displays.”
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When a display at a conference and exhibition stands out and immediately attracts your attention, there’s a strong chance its products on your premises will do likewise. That was the immediate thought to cross Colin Martin’s mind when the owner of the boutique Martin Real Estate on busy O’Connell Street in North Adelaide saw the VitrineMedia stand at the 2016 Australian Real Estate Convention (AREC) on the Gold Coast. VitrineMedia Australia is part of the worldwide network of French-based VitrineMedia, with operations across Europe, Australasia, Africa, South America and North America. “I’m a subscriber to the first impressions last maxim and am constantly on the lookout for solutions that present the business in the best possible light, especially as we have such a fantastic location on a busy street in an upmarket inner city suburb and need to make the most of the wonderful opportunities this presents,” said Colin, who established the business some 39 years ago. “So when the VitrineMedia stand at AREC, with its layout of backlit window LED displays, caught my eye and lured me in, I remember thinking that if it does this to me, it’s highly likely to have the same effect on customers and passers-by and increase the visitations to our window. “I chatted with VitrineMedia’s Managing Director Mike Toweel and his team,
learnt more about the products and the various options and sizes available, discussed and agreed on payment arrangements and placed the order there and then. “That’s how impressed I was with the colour, clarity and brilliant simplicity of VitrineMedia’s LED displays.”
Some six months later, in the weeks leading up to Christmas 2016, the company’s Manager for the Southern States, Mark Carrick, was in town to attend to the installation of 28 A1 displays in the windows of Martin Real Estate. The chosen size and the creative layout combined to deliver an almost immediate and overwhelmingly positive impact, with the dominant A1 size allowing properties to be displayed in a vibrant and energetic fashion and so drawing attention to and for the office. Customers and interested parties have all been complimentary in their response, the general theme being that they look fantastic and are especially striking at night. Colin added that working with the VitrineMedia team throughout the process had been most satisfying, with Mark always on hand to provide advice and attend to any issues that may arise. I guess the only regret is that we’ve run out of window space,” concluded Colin. If you’d like to learn how VitrineMedia’s backlit LED window display solutions for point of sale visual display areas can help to present your products and services in the most favourable and appealing manner, enhance customer relations and
increase profitability, please contact Mike Toweel at VitrineMedia on 0404 922 699.