REMAX CARINDALE

LOCATION
Australia
PRODUCT
VM TWO
A ‘united vision’ enhanced by VitrineMedia’s LED backlit window displays for REMAX Carindale
“The impact was almost instantaneous. A lot of people are now drawn to the window, with most spending a fair amount of time observing the listings and some even going a step further and coming in to make enquires or chat about how we might help to sell their home.”
BEFORE
remax led display real estate vitrinemedia before
AFTER
remax led display real estate vitrinemedia after
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Husband and wife team Rod and Gaby McEwan certainly share a united vision.
It’s what brought them together as a couple, it’s what drove them to purchase the RE/MAX real estate agency in the Brisbane suburb of Carina that just happens to be named RE/MAX United Vision.
And it’s what sold them on the VitrineMedia LED Backlit Window Displays as the sharpest, most energy efficient, impactful and appealing way to display their shopfront listings to a busy captive audience.
As Rod recalls, he and Gaby knew the two television sets in the agency’s window, carrying its 60 listings on a loop, weren’t cutting it from a marketing, exposure and visibility perspective.
“We saw it with our own eyes,” he said.
“We’re on a busy street with plenty of foot traffic, we have a bus stop right outside our front door that’s thronging with people throughout the day…and yet we seldom if ever saw anyone bothering to walk up to the window and take a look at what we had on offer.
“And while we were aware of the shortcomings of the televisions – the glare off the window makes it difficult to see what’s on the screens and with properties displayed on a loop, if you catch the tail end of one you’re interested in, you have to hang around for a good few minutes until it reappears – we weren’t aware of a solution.”
That all changed one Saturday morning while shopping in suburban Brisbane and coming across a real estate business with the VitrineMedia solution in its windows.
You could say the couple’s shared vision again kicked in and was immediately in sharp focus.
The McEwans have since installed 60 A3 displays, the first 30 going in during March 2017 and the balance just before the financial year ended in June 2017.
“The impact was almost instantaneous,” continued Rod.
“A lot of people are now drawn to the window, with most spending a fair amount of time observing the listings and some even going a step further and coming in to make enquires or chat about how we might help to sell their home.
“We can only put this down to the brilliant clarity and sharpness of the VitrineMedia LED displays, which makes them highly visible and inviting during the day and a veritable beacon at night.”
Both Rod and Gaby are also highly complimentary of the VitrineMedia team, describing the entire experience as “an absolute pleasure.”
“VitrineMedia’s Queensland State Sales Manager Enrico Barone and Sydney-based Managing Director Mike Toweel epitomised professionalism, provided astute advice and great ideas on how best to utilise our window space, and delivered on promise,” Rod added.
“We got what we wanted, we had it installed on time and we were kept in the picture every step of the way. And when you find the entire experience so hassle free and professional, you can’t but recommend the product and the people to others – which is precisely what we’ve done.”