Bribie Island Agency

Sell Exclusive’s VitrineMedia investment places Bribie Island agency first among seconds.

When you’re a small independent real estate agent mixing it with the major players in a highly competitive market, your professionalism, passion, industry knowledge and innovativeness are vital if you’re to hold your own, let alone come out on top.

Bribie Island boutique agency Sell Exclusive Real Estate realised as much from the outset and as Operations Manager Simon Last explains, finding new and inventive ways to enhance customers’ buying and selling experiences has always been central to the company’s business strategy.

“When we recently discovered the VitrineMedia static backlit LED screens, we immediately saw their potential as what we call ‘people magnets’ – and they have certainly vindicated our faith from the moment our 30 A3 screens went in some three months ago,” he adds.

“While we have certainly experienced greater numbers visiting our windows, what is equally satisfying is the significant increase in the amount of time each person spends in front of the screens.”

Standard practice, Simon notes, was to take a quick, fleeting look before moving on.

“Now, most visitors to Sell Exclusive’s windows spend on average about 45 seconds taking in the display. And each of those extra seconds could lead to an enquiry, which results in a sale.”

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“Conversely, if just one person sees a property on their street or in their neighbourhood displayed in VitrineMedia’s brilliant cold white light, they might well make a mental note to contact Sell Exclusive if and when they decide to sell.”

“Conversely, if just one person sees a property on their street or in their neighbourhood displayed in VitrineMedia’s brilliant cold white light, they might well make a mental note to contact Sell Exclusive if and when they decide to sell.”

“And then there’s the experience of our Property Manager,” continues Simon.

“She called in one evening to place a take-away order from the adjacent Chinese restaurant and as she pulled up to park, she noticed all those waiting for their orders were standing outside, studying the VitrineMedia property cards.

“When they saw her vehicle was festooned in the Sell Exclusive Real Estate brand, a good number approached her to say, rhetorically, ‘how good is that?’

Just as good as the service provided by VitrineMedia, by all accounts.

Since reaching out to VitrineMedia online, the company’s Brisbane-based Business Development Manager Lorissa Toweel has been there to attend to every need on each step of the journey.

“She has been painful,” says Simon, before a wide smile splashes across his face and with a cheeky glint in his eyes, he adds “painfully good.”

“She provided a proposal and quote with various layout options and was just a phone call away during our installation, which we chose to do ourselves. And if she didn’t have the answers, she would take the questions on notice and promise to get back, which she invariably did.”

“I was always left with the sense that nothing was ever too much trouble – which made me feel comfortable asking for help and support.”

“It also gave us comfort and peace of mind knowing that we were getting an excellent product, backed by a wad of guarantees and warranties and a team of people who were both willing and able to help whenever and wherever.”

“And, of course, we are left with a professional window presentation that creates an exciting point of difference and boosts our credentials and our reputation for creativity and resourcefulness.”

Ian Hammond

Ian is the CEO and co-founder of HammaJack. He is a lawyer turned content writer, turned digital strategist, turned entrepreneur with a penchant for data-driven marketing. You can usually find him trawling through articles in the more esoteric corners of Medium; and don’t be shocked when you get a Slack message at 2am with one of his patented “shower thoughts”.